As noted in the article, I think some of the Prius Plug-in’s challenges come from the fact that it’s a plug-in option on a pre-existing vehicle. Early adopters of new technology probably have a bit of a “peacock” complex and so want their conspicuous consumption to be obvious to others. If so (and I’m pretty sure it is so!) then they’d prefer to buy an electric car with a distinctive silhouette than a plug-in retrofitted on an existing car model.
People who follow cars can probably make out a Tesla, Volt, or LEAF from a fair distance. But when it comes to the Toyota Prius Plug-in, Ford Fusion Energi, Ford C-Max Energi and others, they’d pretty much have to be in bumper-to-bumper gridlock before noticing the different badges, or the extra port to accommodate the charging outlet.
Oh, and a belated congratulations to Tesla for their Model S’s record-tying Consumer Reports rating (it was the second-ever vehicle to score 99/100, after some Lexus model), their sales achievement and new-found profitability. I’ll need to update the American figures in my EV sales database!
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Meanwhile, work on the theatre-play-turned-graphic-novel continues. Considering that I’ve been working on this for the past fifteen (!!) or so years, I must be well past ten thousand hours and on my way to one hundred! Which, by Malcolm Gladwell’s logic (he popularized the “ten thousand hours to greatness” meme) clearly means that I’m now Great — at spending time on this Shakespearean samurai story. :)
But wow, fifteen years…! Heck, the siege of Troy only lasted ten! :)