Monthly Archives: October 2013

The quest for the golden meme

Golden mean image sourced here.

It’s been a pretty good month, in terms of writing. Over at GreenCarReports, I had my piece on September EV sales in Canada, a Canadian Thanksgiving-centric story riffing on the country’s nationwide EV charging network, and discussed what our EV drivers do, to get through Canadian winters.

Topping that off, Corporate Knights will be running a piece of mine, in an upcoming issue!

Innovator’s Dilemma, Toyota edition

Coolest of all, though, was a Jeff Cobb story in, which referenced my article on Toyota’s Innovator’s Dilemma with Electric Cars (GCR version here, bonus blog notes here).


It’s nice to think you’ve contributed to the public discourse, or helped “frame” the conversation around a topic one cares about. Even though you may well be one of several like-minded people who came up with the idea independently. :)

The surveillance state as an auto-immune disorder

Another example of converging memes — or maybe, just maybe, someone else reading me and liking my talking points — comes from The Guardian, which ran a comment-is-free column which included the line:

“The American body politic is suffering a severe case of auto-immune disease: our defense system is attacking other critical systems of our body.”

One of my mid-summer blog entries — The surveillance state is an autoimmune disorder — used imagery to that effect. To my elation, that piece actually got picked up by a few financial blogs, whose curators thought the metaphor apt.

“In this sense, [the surveillance state’s] behaviour maps to that of an immune system that has been hijacked by an autoimmune disorder, and is treating the body’s own cells as invaders. The main difference is that the surveillance state exists at the societal level, while autoimmune disorders exist at the individual level.”

…and we wrap up in “Bloom” County…

My biggest contribution thus far — the closest I’ve come to a “golden meme” — has been a line from the McKinsey piece I coauthored, which read:

“…an expansive transmission grid dominated by a few central power plants is vulnerable to disruption from both natural phenomena and human malevolence.”

Basically, if you have a few centralized power plants, earthquakes, hurricanes, and other natural disasters can have catastrophic consequences if they strike at the wrong place(s). Ditto if saboteurs were to strike target those key bottlenecks. But if your grid is fed by thousands of locations spread across a wide geography, it’ll be harder to knock it offline, because no single bottleneck or node will be as crucially important as in a centralized system.

Bloom Energy adopted it as one of their key talking points, as evidenced on their website and elsewhere. Which I found annoying as a fuel cell engineer at one of their competitors… but which I found delightful, as a writer! :)

Their business resiliency page mentions natural disasters once, and disruption twice:

Bloom 1

A few select press releases (e.g. March 2012) also leveraged my work. Eagle-eyed readers will note the use of vulnerable … disruptions … human [intervention] … natural [disaster]. The talking point was repeated in numerous media outlets, as a quick Google search revealed.

Bloom 2

The earliest Bloom Energy story I could find which references the “distributed grid is less vulnerable to terrorist attack / natural disaster” factor is this Dec 2009 story from The Atlantic, titled Who Needs The Grid?

Bloom 3

Since electron-democracy was published in March 2009 — nine months before the article in The Atlantic — and, carrying the McKinsey imprimatur, would likely have been passed along to Bloom, I’m pretty confident that I know where that talking point came from.  :)

It’s possible that Bloom could have simultaneously come up with this phrasing and framing on their own (the meme equivalent of convergent evolution) and I’m okay with the uncertainty. In the end, it allows me to blithely assume that my creation has enjoyed its biggest success, in others’ hands. Kind of like how so many Canadian artists and athletes eventually move to the United States, I suppose. :)